One thing that we’ve heard often, and with good reason, is that 360|Conferences is confusing. We’re told we’re a bunch of other stuff too: loads of fun, great value, community driven, etc. The good stuff is fine and dandy, but it’s the “confusing” one that troubles us. It’s one thing to be a huge corporation and confusing, but it’s another to be a 2 man shop and confusing.
John and I recently tackled this description. We weren’t denying we were confusing. If your customers tell you something, there’s no sense denying it. You just have to face facts and either ignore them or change. We’ve never been the ignoring type, so we set about trying to figure out a way to change this perception. We did some deep searching (which I’ll document this week over on the Our Startup Story site, for those interested in those kinda details). What we got out of it was a bit of clarity for us. We saw why we were confusing and are now taking steps to be more clear.
Over the next few weeks/months, we’ll be making announcements that hopefully will bring clarity. We’ll have to rethink some things, drop a few things and solidfy other offerings. I think when it’s all said and done, you’ll find 360|Conferences to be more clear in purpose. It will help you, our customers, to understand what it is we’re doing and why we’re doing it. It will also provide an opportunity for you to voice your ideas/questions/concerns about different moves.
For a company that’s barely passed it’s 2 yr birthday, John and I have come a long way. We appreciate all of you that have stuck with us over those two years. We look forward to serving you for many more years. Hopefully, this clarity of business will enable us to grow big enough to continue to serve you. Unlike some businesses that treat their customers like a necessary evil, we realize that you’re the sole reason we exist. Therefore, you deserve for us to be the best we can be. Even if that means taking a hard look at ourselves and “trimming the fat” so to speak. We are honored to have earned your money and trust. And we look forward to continue earning it time and time again.
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